Bridging the Gaps in End-of-Life Care
Following the unexpected death of a close friend over a year ago, Catherine Ashton founded Critical Info—a cloud-based web application designed to help individuals document their life, wishes, and legacy to share with loved ones. Catherine’s insights highlight the importance of being prepared for mortality, offering a sense of empowerment during vulnerable times.
Join Griefline’s CMO, Louisa Smith, as she converses with Catherine Ashton about the gaps in the death care industry that inspired the creation of Critical Info and how this innovative tool supports end-of-life planning.
Critical Info was developed to fill a clear gap in the the death-care Industry.
Catherine has reflected on her personal experience and developed a one-stop-shop tech start-up to meet the needs of anyone navigating end-of-life administration.
Critical Info takes the stress and uncertainty out of estate management and end-of-life ceremonies by allowing people to securely take control of their estate, be actively involved in their own memorial and decide the future of their legacy.
For more information about Catherine and Critical Info, visit: https://criticalinfo.com.au/
