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Catherine Ashton

Navigating end-of-life planning with Critical Info's founder, Catherine Ashton

After the unexpected death of a close friend just over 12 months ago, Catherine came up with the idea of developing Critical Info – a cloud-based web application that allows you to document your life, your wishes, and your legacy to share with your loved ones.  

Through Catherine’s insights, we unravel the significance of equipping oneself with the knowledge and resources to confront mortality, fostering a sense of empowerment amidst vulnerability.

Join Griefline’s CMO, Louisa Smith and Crirtical Info’s, Catherine Ashton as they navigate the gaps in the death care industry that promoted the development of Critical Info. 

About Catherine and Critical Info

Critical Info was developed to fill a clear gap in the the death-care Industry.

Catherine has reflected on her personal experience and developed a one-stop-shop tech start-up to meet the needs of anyone navigating end-of-life administration.

Critical Info takes the stress and uncertainty out of estate management and end-of-life ceremonies by allowing people to securely take control of their estate, be actively involved in their own memorial and decide the future of their legacy.

For more information about Catherine and Critical Info, visit: https://criticalinfo.com.au/

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